You don't need a lot of start-up capital to go into business for yourself today and be highly successful. In fact, the potential is there to be successful in much less time online than you could ever be in the offline world. This is because everything is done through a simple Internet connection and a well designed website.
You don't need office space and you don't need to send your children to day camp or a babysitter. You just need a bit of drive and motivation coupled with some basic knowledge. What is in your head and is literally all you need to become a successful online businessman.
What's in Your Head?
There are lots of bits and pieces of knowledge running around inside your mind. You actually know a lot more about things that interest other people than you think right now. Just as one person's junk is another person's treasure, one person's reality is another person's curiosity.
That knowledge and life experience could be the root of a thriving business that brings you great success, but it will never profit to its full potential without some additional knowledge. This is the knowledge of search engine marketing.
What is Search Engine Marketing (SEM)?
When someone searches for information online they go to a search engine and type in terms related to what they want to find. The search engines are constantly crawling websites to determine what they are all about and rank them in terms of quality. They can then instantly deliver a list of matching websites for every search term sent through their system.
Businesses are thus clamoring to get ranked highly with the search engines so they can be listed on those search engine results pages (SERPs). This gives them a free avenue of traffic that can be literally unending for a really good website that is properly optimized for SEM.
SEM is essentially how websites communicate with the search engines to identify what they are all about and which searchers they would fit perfectly.
Life without SEM
If you don't worry about SEM and just set up your online business, you aren't going to get the traffic to your site that you need to be successful. Millions of people search with the search engines every single day, but they won't find you since you are communicating with the search engines to get ranked and presented in the results pages.
You will have to rest upon word of mouth advertising and handing out your business card to draw people to your website. This might work to some extent if you are big business with an established clientele or which others may naturally search for online. Yet even the biggest businesses in the offline world are now using online search engine marketing, so apparently even having a big name is not enough today.
You do need SEM if you want your online business to be successful. Doing business online requires you to communicate with people who may be looking for your products, services or information. The fastest and most effective way to do that is to use all elements of search engine marketing to its fullest potential.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing sem service.
Find out more about sem at OOm Singapore.
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